Short answer: no! Because if someone says copywriting is “just words” it’s the same as saying CRO is “just button color testing.” In this session, Eden Bidani and Fabian Hans will discuss the importance of copywriting in CRO and how the right words can impact the user’s journey.
You will learn how to write a good copy, how AI-Copies are different from human empathy-written copies, how creative and analytical thinking can be combined, and more. We also discuss some interesting copywriting hacks.
Guest Host: Eden Bidani is a Conversion copywriter. Acquisition strategist. Secret anthropologist. (More on that last one later.)